About
I specialise in behaviour change and gamification to deliver impact - whether it be more engaged and thriving workplaces, developing gamified experiences that educate, delight and shift behaviour, or designing better experiences for citizens.
With over 10 years experience in design thinking, I've worked with government, private businesses, multinationals, not-for-profits and educational institutions in Australia, the US, South Africa, Singapore, Germany, and Italy.
My PhD research was in design thinking, complex systems and behaviour change through gamification, with a focus on nudging workplace behaviour. I have also delivered a TEDtalk on the psychology of gamification for bringing about collective change.
I founded PentaQuest, a startup specialising in gamification and SaaS product. I raised venture capital and successfully sold the business.
Ethos
WHAT
Human behaviour influences everything we do, the decisions we make, and the way we shape our future. Behavioural design gives us a powerful tool to shape attidues, decision making, and habits. This can translate to positive change across society as a whole, in local communities, in workplaces, or at an individual level.
Kerstin is one of the world’s leading behavioural scientists and is ready to work with you to help people make the rightdecisions for themselves, in line with your objectives, and towards a better future.
Human behaviour is changing the world, and our changing
world has an uncertain future. Working with government,
influential leaders and global brands and businesses,
Kerstin is using her expertise to empower a better future for
our planet and the next generation.
WHY
HOW
Drawing from decades of experience as a researcher and
working in industry, Kerstin delivers tailored, actionable,
meaningful solutions for any challenge. Using an approach based in research, gamification and interactivity, Kerstin turns the latest discoveries in her field into action on the front line. Kerstin takes a strong ethical stance to behaviour change and incorporates specific ethical checkpoints throughout her projects.
Awards
Dr Kerstin has achieved a range of awards for her work
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Top 10 Microsoft Pitch Perfect, by Microsoft Australia and Startup Daily | 2021
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Named One of the World’s Leading Figures in Behavioural Science by Insights Success Magazine | 2021
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Most Outstanding Gamification Specialist Australia | 2021
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NYX Gold Winner for Best Educational Game | 2021
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Top 10 Finalist in Women in Tech Startups by AusTrade, AusIndustry and CSIRO Data 61 | 2019
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Bronze Stevie Winner for Women in Business | 2018
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German Design Award Winner, German Design Council | 2018
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AARE Conference Poster Award by Australian Association for Research in Education | 2015
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Young Canberran Group Award | 2008
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Young Canberran of the Year Nomination | 2008
Publications
Dr Kerstin has written several research papers in the field of gamification
2020 - Workplace gamification using Cultural Historical Activity Theory: three examples | Thesis
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2018 - The Design of Meaningful Workplace Environments through Gamification | Computer Human Interface Play
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2017 - Gamifying design education | Design Management Academy
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2015 - Gamification not zombification | Australian Association for Research in Education
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2015 - A model for using Activity Theory in education design: a gamification example
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